Strolling down Main Street in Park City, it’s easy to get swept up in the alpine charm. But nestled among the boutiques is a true sanctuary for health: Mountain Town Olive Oil Co. We recently sat down with the owner Jessica McCleary to discuss why high-quality Extra Virgin Olive Oil is more than just a kitchen staple, it’s a powerhouse for longevity and wellness. If you’ve ever wondered if the “liquid gold” in your pantry is actually doing its job, here is the scoop on the science of the squeeze.

Is “Extra Virgin” Really Better?
In a word: Absolutely. While “regular” olive oil is often treated with heat or chemicals and diluted, Extra Virgin Olive Oil is essentially fresh fruit juice. It is cold-pressed, meaning the vitamins, antioxidants and flavor remain fully intact.
It’s important to keep expectations grounded: Extra Virgin Olive Oil is a better fat than other fats, but it isn’t a magic bullet. Its magic happens when you embrace the philosophy of “It’s this AND…”—meaning Extra Virgin Olive Oil works its best when integrated into an already healthy, balanced diet.
Health Benefits
- Powerful Anti-Inflammatory: Rich in biophenols that work similarly to ibuprofen, helping to soothe back pain and joint discomfort.
- Heart Health Hero: With high levels of oleic acid (up to 77.16%), it helps manage high cholesterol and supports healthy blood pressure.
- Digestive Support: Extra Virgin Olive Oil is gentle on the digestive system, aiding in nutrient absorption and overall gut health.
- Packed with Antioxidants: High in vitamins E and K, which protect your cells from oxidative stress and support bone health.
- Brain & Mood Boost: The healthy monounsaturated fats are essential for cognitive function and long-term brain vitality.

Understanding the “Freshness” Math
Unlike a fine wine, olive oil does not get better with age. In fact, it loses its health benefits the longer it sits. This is where DAGs and PPP scores come in, these technical indicators measure the age and quality of the oil. High scores ensure that the oil is fresh and hasn’t been degraded by heat or time.
Pro-Tips for Your Pantry
- Store it right: Keep your oil in a cool, dark place. Light and heat are the enemies of antioxidants.
- Use it fast: Once opened, try to finish a bottle within a few months to ensure you’re getting the maximum vitamin E and K benefits.
- Appreciate the variety: Just like different grapes make different wines, different olives create unique profiles. Explore different varietals to find the one that fits your palate.






