Tucked away in a beautifully moody downstairs space on Main Street, Park City’s Old Town Cellars offers an inviting and intimate setting for wine enthusiasts.
Owner Stephen MacKay is the brains behind the business and the creative production process. In a region where grapes aren’t typically grown, traditional winemaking might seem out of reach, but OTC has taken a different route. Instead of growing their own grapes, they purchase barrels and bulk wine, then blend and curate their own wine, creating distinct flavors tailored to the tastes of the community. The idea, MacKay says, is to bring the best of wine country to Park City patrons.
The Juice
“We aim to offer a taste that combines the traditional flavors of established wine regions with our own twist,” he says. “By sourcing the base from renowned vineyards, we are able to experiment and produce blends that speak to both wine aficionados and casual drinkers.” This approach not only helps Old Town Cellars maintain consistent quality, but also allows them to be flexible and responsive to the evolving preferences of their customer base.
When it comes to OTC’s product line, MacKay emphasizes the importance of striking a balance between accessibility and premium offerings. The Town Series, which includes a white, red and rosé, offers quality at an affordable price point (always under $20). This ensures that the wines remain accessible to everyone. For those with a taste for more high-end offerings, there’s the Skull series. With wines sourced from illustrious regions like the Russian River and Napa valleys, this series offers a touch of luxury.
The Future
MacKay hints that the company’s vision extends beyond just blending. There’s an ambition to gradually move into creating “Rocky Mountain West wines.” These would incorporate products from emerging wine regions such as Texas, Arizona, New Mexico, southern Utah and Idaho.
Looking ahead, MacKay is optimistic about the growth opportunities. With direct-to-consumer shipments to other states on the horizon, the brand is poised to expand its footprint. And while Park City will always be home, there’s potential to grow in locations such as Salt Lake City and Ogden.
Ultimately, Old Town Cellars is more than just a wine bar or a brand. It offers locals and visitors a taste of world-class wine culture, skillfully blended with local charm. Cheers to that!
